PRUF
Payment Upon Delivery
Building Trust, Securing Transactions
PRUF, developed in collaboration with Yes Bank and Plada Infotech, leverages the power of UPI 2.0’s One-Time Mandate (OTM) to revolutionize e-commerce payments. This innovative system empowers customers to pre-authorize payments, ensuring funds are secured until the product is delivered.
Enhance trust, simplify transactions, and bridge the gap between sellers and buyers in e-commerce with PRUF – where security meets efficiency.
Pruf is live on these sites.



HOW PRUF CONTRIBUTES IN E-COMMERCE GROWTH
- TRUST ENHANCEMENT
- REDUCT RETURN TO ORIGIN (RTO)
- REDUCE CUSTOMER ACQUISITION COST (CAC)
- CASH ON DELIVERY CHALLENGES
- CUSTOMER SATISFACTION
- INCREASED PREPAID ORDERS
The platform eliminates the need for Cash on Delivery (COD) by providing a secure alternative through blockchain-based smart contracts. This instills confidence in both sellers and buyers, fostering a more trustworthy e-commerce ecosystem. With payments held in escrow until successful delivery, disputes are minimized, and transparency is maximized. Sellers benefit from reduced risks of COD cancellations, while buyers enjoy the assurance of paying only for what they receive.
The rate of RTO (Return to Origin) for prepaid orders is significantly lower compared to COD (Cash on Delivery) orders. PRUF (Payment Upon delivery) aims to target customers who prefer online payments but lack of the trust and security, leading them to opt for COD. By addressing these concerns, PRUF (Payment Upon Delivery) can effectively convert these customers to prepaid orders.
The cost of acquiring customers has significantly increased in today’s competitive market. To reduce the cost of acquiring customers, it is essential to improve conversion rates. First-Time Buyers: PRUF payment upon delivery can attract first time buyers who are hesitant to make online payments, thus expanding the customer base.
Cash on Delivery (COD), despite its popularity, poses challenges such as high return rates, logistical issues, and increased costs for e-commerce retailers. These problems strain operations, reduce profit margins, and affect customer trust. PRUF offers a secure alternative, leveraging blockchain-based smart contracts to hold payments until delivery. This reduces returns, enhances trust, and streamlines operations, creating a cost-effective and efficient solution for both retailers and consumers.
Customer satisfaction is key to retention and long-term loyalty. Happy customers return, recommend the platform, and drive repeat purchases. Addressing pain points like payment security, reliable delivery, and seamless user experiences builds trust. Personalized interactions, responsive support, and transparency further enhance satisfaction, turning it into a competitive edge that strengthens reputation and fosters growth.
With PRUF (Payment Upon Delivery), customers can seamlessly experience the convenience of UPI payments combined with the confidence of secured and confirmed orders. This innovative solution ensures that payments are processed only upon successful delivery, providing an added layer of trust and transparency. No more worries about advance payments or failed transactions—PRUF empowers buyers with control and peace of mind, making every shopping experience smooth and worry-free.
MERCHANT CENTRIC APPROACH

